Orlin & Cohen
branding strategy fuels 27% practice growth
Long Island’s leading orthopedic practice, Orlin & Cohen recently faced two challenges: Generate awareness in the supercompetitive New York City boroughs where they’re expanding their footprint, and stave off an influx of big-name, Manhattan-based competitors entering their existing territory—and bringing that “care is better in the City” mentality right along with them. Our research-based campaign delivers a one-two punch to drive in patients in new markets and fend off the increasingly tough competition in existing ones—achieving double-digit practice growth.
Integrated Marketing Campaign
We’ve got real reasons to believe
Based on our research, we know that the top reasons consumers choose a local orthopedist are specialized expertise and top professional ranking. Our integrated campaign makes sure prospective patients know Orlin & Cohen’s got both.
Generate immediate patient traffic
Hyperlocal digital strategies drove patients into the practice’s flagship facility, new Queens, New York office and other priority network locations.
new office locations opened in three years
increase in online appointment requests
practice growth in the year after flagship office opening