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PM Pediatrics

become one of the fastest-growing businesses in the nation

overview

The competitive urgent-care market is anything but child’s play: We must continually find new ways to make long-time client PM Pediatrics’ kids-only differentiator stand out. And we’re succeeding with a two-pronged strategic approach with distinct—yet complementary—creative that’s helped them land a spot on Inc. magazine’s list of the fastest-growing small businesses in the nation.

PM Pediatrics logo in medical badge

Branding

Logo plus icon equals one super identity

The PM Pediatrics logo packs the practice’s after-hours and kids-only messaging into one powerful identifier. Brand mascot Captain PM resonates with children and their parents to project a safe and welcoming environment for pediatric urgent care.

Artist illustrating Captain PM on digital tablet

Together, Captain PM and the PM Pediatrics’ logo make for a strong, differentiating punctuation to all marketing intiatives.

PM Pediatrics and Captain PM logo lockup

Video & Motion

Build awareness in existing locales

Our “Fear/Fact” creative builds awareness of the practice’s key differentiator—their in-depth pediatric training—in existing markets in a quick, captivating way. Here, Captain PM serves as the punctuation to maintain brand continuity.

PM Pediatrics Fear Fact Campaign Ad - No Xray

Print

Target key patient populations

Proof points and visuals enable us to tailor our messaging to different patient populations.

PM Pediatrics Fear Fact Campaign Ad - Toddler with coins
PM Pediatrics Fear Fact Campaign Ad - Ice Pop

Out-of-Home

Stand out in new markets

As PM Pediatrics enters new markets, Captain PM leads the way, differentiating the practice as the pediatric urgent care—and appealing to kids in a friendly, approachable way.

  • PM Pediatrics Fear Fact Campaign 300x600 banner
  • PM Pediatrics 300x250 banner
  • PM Pediatrics 320x50 banner

DIGITAL

Hit competition head on

Tactical digital initiatives target prospects at ERs and general urgent care locations.

Outcomes

11

locations added across three states

1M

patients treated as of July 2016

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