become one of the fastest-growing businesses in the nation
In a competitive urgent-care market that’s anything but child’s play, we continually looked for—and found—ways to make long-time client PM Pediatrics’ kids-only differentiator stand out. Our two-pronged strategic approach with distinct yet complementary creative helped the practice land a spot on Inc. magazine’s list of the fastest-growing small businesses in the nation.
Logo plus icon equals one super identity
The PM Pediatrics logo packs the practice’s after-hours and kids-only messaging into one powerful identifier. Brand mascot Captain PM resonates with children and their parents to project a safe and welcoming environment for pediatric urgent care.
Together, Captain PM and the PM Pediatrics’ logo make for a strong, differentiating punctuation to all marketing intiatives.
Video & Motion
Build awareness in existing locales
Our “Fear/Fact” creative builds awareness of the practice’s key differentiator—their in-depth pediatric training—in existing markets in a quick, captivating way. Here, Captain PM serves as the punctuation to maintain brand continuity.
Target key patient populations
Proof points and visuals enable us to tailor our messaging to different patient populations.
Stand out in new markets
As PM Pediatrics enters new markets, Captain PM leads the way, differentiating the practice as the pediatric urgent care—and appealing to kids in a friendly, approachable way.
locations added across three states
patients treated as of July 2016