The Hydrant Hotel
when reputation meets reach, reservations roll in
overview
Beloved by East End dog parents, The Hydrant Hotel already enjoyed word-of-mouth acclaim. But with new boutique kennels constantly popping up and Hamptons weekenders scouring Google, loyalty alone wasn’t enough to stay visible with targets online.
That’s where AW came in. Our team developed a full‑funnel plan with a fresh creative platform that kept The Hydrant top‑of‑mind from the moment someone typed dog hotel near me to the minute they were ready to click Reserve.
BRAND DEVELOPMENT
Capture the feeling they want, and owners will fetch it
Grounded in research, we discovered one truth that outweighed price, convenience, and proximity—dog owners book where they feel absolute trust. Our creative platform made that trust tangible by spotlighting the twin emotions at the heart of every stay: tail-waggin‘ fun for pups and complete peace of mind for their humans.
Command‑style headlines tapped into the language of obedience training to signal expertise, then twisted into indulgent fun, proving that The Hydrant delivers both safety and delight in one seamless experience.
No matter which service took the spotlight—grooming, day care, training, or boarding—the promise remains unchanged: your dog will revel in five‑star treatment while you relax, confident you’ve made the right choice. That’s The Hydrant Effect.
PAID SEARCH
Sniff out the right keywords
Our paid search program divided The Hydrant’s offerings into distinct ad groups—each stacked with tightly matched keywords and tailored ad copy. This allowed us to fine‑tune bids to the queries that signaled the highest intent, exclude low‑value searches with rigorous negatives, and direct prospects to the most relevant landing page in a single click. AW’s hyper-focused approach fetched an impressive 67% jump in phone calls and online reservation requests.
WEBSITE DEVELOPMENT
Landing pages that guide, persuade, and rank
We developed a new website for The Hydrant featuring SEO‑driven, conversion-focused landing pages for each service. Each was architected for optimal UX with scannable benefits, feature grids, transparent pricing, and expandable FAQs. Structured data, faster load times, and intent‑matched metadata moved the pages up the SERP while their buyer‑ready layouts moved visitors down the funnel, reducing bounce rate by 14%.
SEO & CONTENT DEVELOPMENT
Content that proves you're the pack leader
Parallel to The Hydrant’s core site pages, AW rolled out and developed content for The Hydrant’s blog, blending caretaking advice with service spotlights, earning brand trust and visibility.
Posts answered pet‑parent questions, attracted long‑tail searches, and funneled readers to booking modules—driving a 21% jump in organic sessions.
Blogging, combined with continual on-site optimization, helped The Hydrant rank first for high-volume search keywords in their market.
ONLINE REPUTATION MANAGEMENT
Turn wagging tails into real social proof
Leveraging front desk QR codes and post-stay emails, we invited owners to share their experiences. In 12 months, we helped improve The Hydrant’s Google review count by 151%, raising its rating to a near-perfect five stars. Real-time monitoring ensured every comment received a personalized reply within 24 hours.
DISPLAY MEDIA
From locals to weekenders, reach pet parents on the move
Our display ads strategically connected with year-round East End residents and seasonal visitors planning weekend or summer getaways. By buying directly through local publication Dan’s Papers, we reached an engaged, local readership with tailored messaging—driving a 22% increase in engagement with pet parents ready to book.
Outcomes
Within 12 months, AW’s strategic campaign delivered measurable success, including:
119%
improvement in paid search conversion rate
21%
improvement in organic search traffic
151%
increase in 4- and 5-star Google reviews