build an online bank, and deposit balances in new markets
Longtime client Sterling National Bank built its BrioDirect online bank platform to drive in deposit balances from outside of the community bank’s New York catchment area. With no brand presence in those markets—and a growing number of online bank competitors with deeper pockets—Sterling needed an identity for BrioDirect that would stand out from the pack, and a solid marketing strategy to drive in deposits. AW delivered both.
Make no mistake: This isn’t your grandfather’s bank.
Brio means vigor, vivacity, verve. The brand identity we created for BrioDirect captures that essence with bright colors, innovative fonts and cool iconography that are lively and engaging—yet complement the Sterling identity that often remains part of the brand signature.
Stay top-of-mind (through their mailbox)
Programmatic direct mail—delivered within 24 hours to applicants who don’t complete the process—is an integral part of a retargeting strategy proven to re-acquire those who don’t complete their application or fund their account.
in new deposits
cost per approved application