Brio Direct
build an online bank, and deposit balances in new markets
overview
Longtime client Sterling National Bank built its BrioDirect online bank platform to drive in deposit balances from outside of the community bank’s New York catchment area. With no brand presence in those markets—and a growing number of online bank competitors with deeper pockets—Sterling needed an identity for BrioDirect that would stand out from the pack, and a solid marketing strategy to drive in deposits. AW delivered both.
Brand Identity
Make no mistake: This isn’t your grandfather’s bank.
Brio means vigor, vivacity, verve. The brand identity we created for BrioDirect captures that essence with bright colors, innovative fonts and cool iconography that are lively and engaging—yet complement the Sterling identity that often remains part of the brand signature.
Digital
Drive in depositors with digital precision
With a targeting strategy focused on reaching rate shoppers—that’s implemented and optimized in real-time—and creative that puts BrioDirect’s superior rate message front and center, our paid digital campaign built strong brand awareness, and a steady stream of potential new accountholders.
Web Development
Convert rate-shoppers into accountholders
Our simple, conversion-focused website leads rate-shoppers through the online bank’s account application process—and turns them into accountholders.
Direct Mail
Stay top-of-mind (through their mailbox)
Programmatic direct mail—delivered within 24 hours to applicants who don’t complete the process—is an integral part of a retargeting strategy proven to re-acquire those who don’t complete their application or fund their account.
Outcomes
$380M
in new deposits
7K
approved applications
$154
cost per approved application