During the past 20 years, Hudson Valley Federal Credit Union has grown into a $4.7-billion financial institution in upstate New York; their brand identity, however, remained the same. The research-driven rebranding strategy we launched in mid-2015 is helping to change all that, giving consumers and businesses a reason to take a closer look at—and switch to—HVFCU. And switch they have: Since May 2015, deposits and loans have increased 8.54% and 12.22%, respectively.
Hudson Valley Federal Credit Union
Branding, Print Ads, Broadcast, Outdoor, Digital, Credit Cards