Hudson Valley Federal Credit Union Suffolk Federal Credit Union

Provident Bank

HOLD BACK BIG COMPETITORS AND DRIVE DOUBLE-DIGIT DEPOSIT GROWTH

Overview

While Provident Bank’s market had been invaded by some of the biggest banks around, our research revealed a strong differentiator hidden below the surface: Consumer and business customers felt a powerful connection to their Provident Bankers—one they simply didn’t feel with their big bank competitors. This connection became the foundation of a campaign that enabled Provident to build deposits and maintain the financial strength it needed to successfully merge with Sterling National Bank.

Client

Provident Bank

What We Did

Branding, Print Ads, Broadcast, Outdoor, Digital, Website

Branding

Broadcast

Print Ads

Brochures

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